Promotional Plush Toys with Ecuadorian DNA: Felpel Exports Identity, Tenderness, and Tourism to the U.S.

Esteban Castillo
Apr 24
2 min read

At Felpel Ecuador, our mission goes far beyond crafting plush toys. We design symbols with soul—emotional connectors that tell stories and proudly showcase the rich cultural, natural, and human heritage of deep Ecuador.

Today, we’re proud to introduce an initiative that blends purpose, identity, and love for our land: the creation of the sea lion promotional plush, developed in partnership with PRO ECUADOR, to represent Ecuador’s Country Brand in international markets—especially the United States.

A Soft Ambassador That Carries the Soul of Ecuador

Inspired by one of the most iconic and charismatic animals of the Galápagos Islands, the Ecuadorian sea lion represents not only our unique biodiversity but also the resilient, warm, and authentic spirit of our people.

By transforming it into a plush toy—handcrafted by skilled Ecuadorian artisans—we’re telling the world:

“This is Ecuador. A land of heart, diversity, and warmth—now in its softest form.”

Each plush toy is infused with history, tradition, and affection. More than a promotional product, it’s an emotional bridge that connects cultures, sparks curiosity, and invites the world to experience the real Ecuador—its landscapes, its people, and its stories.

A Country Brand You Can Feel and Hold

Thanks to the support of PRO ECUADOR and U.S.-based chambers of commerce, this plush toy will become an emotional ambassador for Ecuador at trade shows, cultural exhibitions, and international events. For many, it will be the first tactile and memorable encounter with our national identity.

This isn’t just a product with Ecuadorian design—it’s a country-level strategy, aimed at boosting international tourism and awakening interest in Ecuador as a safe, welcoming, and authentic destination.

A Global Invitation: Discover Ecuador. Feel It. Take It With You.

We want everyone who receives this plush to feel drawn to visit the place that inspired it. To be curious about the Galápagos, enchanted by our mountains, flavors, and the heartfelt warmth of a nation that expresses itself—even through a simple, yet powerful, plush toy.

In a world flooded with products but short on meaningful stories, we choose what makes us unique: our ability to move hearts and leave a lasting impression. Tenderness, too, can be a tool of cultural diplomacy and global positioning.

Made in Ambato, with National Pride

From our factory in Ambato, using 100% Ecuadorian, highly skilled labor, we design and manufacture each plush toy under strict quality standards. Because we believe that what we send to the world should reflect the very best of who we are.

This project is also a bet on local talent, the creation of dignified jobs, and a creative economy with social impact and global vision.

This alliance doesn’t just export plush toys. It exports a piece of the Ecuadorian soul. We send tenderness with purpose. And stitch by stitch, we tell the story of a country waiting to be discovered, felt, and remembered.