Felpel Ecuador: A Giant Step Toward the U.S. Market with the Support of the American Embassy and AMCHAM
- Esteban Castillo
- Apr 24
- 3 min read
Since we founded Felpel Ecuador in 2012 in Ambato, our mission has been clear: to create innovative, personalized, and soulful stuffed animals. Over the years, we have established ourselves as a leader in the national market, bringing joy, design, and quality to thousands of Ecuadorian homes.
“Ninety percent of our market has been domestic, but we've reached countries like Costa Rica, the United States, and Italy.” – Forbes Ecuador
Today, with pride and excitement, we are taking a momentous leap forward in our history: we are expanding our operations to the United States. This achievement would not be possible without the strategic support of the U.S. Embassy in Ecuador and our recent affiliation with AMCHAM, the Ecuadorian-American Chamber of Commerce.
A Visit That Set the Course: The American Embassy in Felpel
The visit of representatives from the U.S. Embassy to our facilities in Ambato was much more than a diplomatic gesture. It was a milestone of validation and confidence in what we do with so much heart: high-quality stuffed animals, made in Ecuador for the world.
Check out the images from this visit on our social media: Instagram Felpel
We shared our stories, processes, values, and dreams. And through this genuine exchange, a relationship was consolidated that opens doors to the demanding North American market, with direct support from the commercial attachés at the embassy in Quito.
AMCHAM: Our Key to Binational Trade
As part of our internationalization strategy, we decided to join AMCHAM Ecuador ( amchamec.com ). This alliance not only connects us to a broad network of contacts and opportunities, but also provides us with the necessary advice to successfully navigate foreign trade.
"AMCHAM member companies gain access to strategic benefits that boost their visibility and growth in the U.S." – AMCHAM Ecuador
We're ready to grow, learn, and collaborate. And above all, to continue bringing tenderness as Ecuador's star export.
Quality + Innovation: Our Formula for International Success
At Felpel, we believe in the power of doing things right. Every plush toy we make combines artisanal techniques with cutting-edge technology, because we know that excellence is non-negotiable.
"We make personalized stuffed animals for large companies like LA FABRIL, PRONACA, LIFE, and others. What we do is storytelling in doll form." – Forbes Ecuador
Our proposal not only captivates with its design and tenderness, but also meets the highest international standards. And that combination is what allows us to take this new step forward with confidence today.
The Future Awaits Us: Felpel in the Heart of the United States
With the support of the Embassy and AMCHAM, we feel prepared to face the challenges and take advantage of the opportunities offered by the U.S. market. We dream of our plush toys crossing borders and winning hearts, carrying with them the talent, creativity, and entrepreneurial spirit of Ecuador.
This new chapter belongs to everyone
This new chapter is not only an achievement for us as a company, but an inspiration for all Ecuadorian brands that believe in their potential. The world is watching us. And we're ready to shine.
Thank you for believing in Felpel
To those who have accompanied us on this journey, to those who trust our products and share our passion: thank you. This is just the beginning. We're going for more.
Visit our website to learn more: www.felpelecuador.com
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